Senior Secondary 3NERDC Approved

Marketing Scheme of Work

First Term · 14 Weeks of Structured Lesson Topics

Weekly Lesson Breakdown

  1. W1

    International Marketing

    Meaning of international marketingReasons for international marketing
  2. W2

    Importance of International Market

    Importance of international marketDifference between domestic and international marketing
  3. W3

    International Trade System - Import and Export Trade

    Meaning of international tradeComparison of import and export trade
  4. W4

    Market Decision and Reasons - Wider Market Escape from Competition

    Evaluation of reasons why businesses seek wider marketsEscape from competition
  5. W5

    Midterm Examination

  6. W6

    Features of International Market

    Advantages and disadvantages of international market
  7. W7

    Midterm Break

  8. W8

    Legal, Social, Cultural and Demographic Features of features influencing international marketing. International Market

    Highlighting the legal, social, cultural, and demographic
  9. W9

    Approaches to International Market

    Approaches to entering international marketingAdaptations in international markets
  10. W10

    Regulations Guiding International Marketing

    Rules and regulations guiding international marketing
  11. W11

    Information and Communication Technology (ICT) in International Marketing Practice of internet facilities for marketing.

    Meaning of ICTAdvantages of ICT in international marketing
  12. W12

    Revision

    General revision of the term's work
  13. W13

    Examination

  14. W14

    Closing

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