Senior Secondary 3NERDC Approved

Marketing Scheme of Work

Second Term · 9 Weeks of Structured Lesson Topics

Weekly Lesson Breakdown

  1. W1

    Internet Browsing and Electronic Marketing

    Meaning of e-marketingAdvantages and disadvantages of e-marketingInternet ethics
  2. W2

    Planning for a Personal Marketing Outlet

    Meaning of marketing outletSources of funds for marketingbusinessesAdvantages and disadvantages offinancing marketing businesses
  3. W3

    Identifying a Good Marketing Location and Setting up/Operating a Marketing Outlet

    Identifying good marketing locationsSteps in setting up and managing amarketing outlet
  4. W4

    Purchase and Supply of Goods

    Role of marketing outlets in the purchaseand supply of goods and services
  5. W5

    Selling and Bargaining Skills

    Meaning of selling and bargaining skillsVarious sales and bargaining techniques
  6. W6

    Fund Management

    Meaning of fund managementRoles of technology in fundmanagement
  7. W7

    Midterm Break

  8. W8

    Revision 12-13 Examination -

    Comprehensive revision of the term'swork
  9. W14

    Closing

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